Maintaining the value of Australian wheat in SEA

Maintaining the value of Australian wheat in South East Asia

July 2025: the scope of this project has evolved to incorporate these previous AEGIC projects:

• Expanding the use of Australian noodle wheat in South East Asia
• Increasing the use of Australian wheat for bread in South East Asia

This project delivers market support, training, and education to users of Australian wheat in South East Asia (SEA) by targeting flour millers, bread manufacturers and noodle companies in Indonesia, Vietnam, Malaysia, Thailand and the Philippines. Building on our long-standing customer relationships, we continue to showcase why and how Australian wheat is the best choice for noodles and no-time dough baking.

Noodles
Maintaining value in the SEA noodle market was a key recommendation from AEGIC’s previous research on wheat quality requirements in the region. The recommendation is supported by Australia’s major breeding companies and Grains Australia. The project covers all types of Asian noodles, including potential new uses for ANW and APWN (traditionally used mainly for the Japan market).

Bread
Australian wheat is not currently widely used in SEA for baking. With demand for baked products increasing in SEA, AEGIC expects industrial “no time dough” processing to become more common, which suits Australian wheat.

Completed (April-June 2025)

• In March and April 2025, we delivered six wheat quality seminars in five key South East Asian markets (Vietnam, Thailand, Philippines, Indonesia, Malaysia).
• We ran a technical workshop with a flour milling company in Hanoi to benchmark the suitability of selected samples of Australian wheat for steamed buns in northern Vietnam.

Scheduled (July-September 2025)

• We are developing in-market workshops focusing on the value of Australian wheat for Asian noodles. In-market workshops for flour millers in Indonesia, Vietnam and Philippines are planned for October – November 2025.

More information

AEGIC technical videos: Assessing noodle colour and texture (2022)

Australian wheat quality on display in South East Asia

If you would like to know more, please contact us