Australian Export Grains Innovation Centre

Market Insights

We analyse global market information and economic data to understand future market trends and opportunities for Australian grain.

We understand the grain quality requirements of customers so the Australian grains industry can position itself to capture maximum value from future opportunities.

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Australian grains

Grown in one of the cleanest environments in the world

Australian wheat, barley, oats, pulses and canola have an excellent reputation in international markets.

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Projects

Developing a new high value noodle market for SA growers

Asian markets recognise Australian Prime Hard (APH) and Australian Noodle Wheat (ANW) as superior for noodle making. AH is less recognised for noodles, however, through market engagement in China, AEGIC found that a parcel of AH varieties was highly rated for premium noodles. In response, AEGIC is engaging with other high-value Asian markets including South Korea and Japan to explore the unique opportunity to position Australia as a highly valued AH noodle wheat supplier.

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Udon texture requirements

This project addresses a technical gap in the understanding of the minimum and ideal texture requirements for Japanese udon noodles, specifically firmness and elasticity. By working with customers in Japan, this project will establish minimum and ideal quality requirements for udon texture to support wheat breeding companies and the classification panel of Grains Australia in breeding and assessing ANW and APWN lines.

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Strengthening WA's oat classification system

This project seeks to develop a comprehensive classification system for the WA oat industry, including: establishing independent oat quality testing capability for the improved evaluation of different breeding lines; developing classification testing methodologies for end-product quality evaluation; and identifying key quality traits and targets to support the development of improved oat varieties.

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Barley market intelligence: China/Vietnam

With investment from Grains Australia, AEGIC will work with customers of Australian barley in China and Vietnam to collate objective intelligence on the quality and functionality attributes that customers require from Australian malting barley. These insights will help inform Australian industry decision-making on opportunities in these markets.

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Education and resources

Technical information, in-market support and education

We provide technical information, in-market support and education to international customers to help them understand and optimise the value of Australian grain. This makes it more likely that they will continue to use Australian grain. We also offer industry-leading training to the Australian grains industry to help companies ensure the highest level of quality for customers.

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