2025
Wheat quality seminar for Taiwanese flour millers
Following our recent successful series of seminars across South East Asia in 2025, we hosted an Australian wheat quality seminar for wheat customers in Taiwan during June 2025.
Supported by the Taiwanese Flour Millers Association (TFMA), the seminar was attended by representatives from across the Taiwanese flour milling industry.
Traditionally dominated by wheat from the US, Taiwan is nonetheless a valuable market for Australian wheat, worth about $118 million on average (source: ABS 2020-2024).
Wheat from Australia is recognised in Taiwan as having certain advantages over US wheat, including good noodle colour and texture.
Ongoing technical support from Australia that highlights these advantages is valued highly by customers and increases the likelihood they will keep buying from Australia.
AEGIC’s seminars demonstrate the value and quality of Australian wheat for Asian products like noodles and baked products and provide important seasonal updates.
Collecting Taiwan’s wheat quality preferences: 2025
With Grains Australia investment, we are also collecting market intelligence on the wheat quality preferences of millers in Taiwan, and other markets in North Asia including Japan and Korea.
This intelligence will be collated and delivered to Grains Australia to support the market driven classification system managed by Grains Australia, and will ultimately assist the industry in breeding, producing and delivering wheat quality that our customers value.
Initial discussions with Taiwanese millers confirmed that wheat from the US is dominant. However, Australian wheat is viewed positively, and some flour millers are open to options for incorporating Australian wheat into their grists.
2024
Taiwan market support
AEGIC’s wheat experts were in Taiwan in early May 2024 delivering our Australian wheat quality technical seminar for customers of Australian wheat. Attended by flour millers representing 80% market share in Taiwan, the event was hosted by the China Grain Products Research and Development Institute in Taipei, and supported by the Taiwan Flour Mills Association (TFMA).
The latest seminar concludes AEGIC’s wheat quality seminars for the 2023-24 season which has also included Indonesia, Malaysia, Thailand, Vietnam and Philippines.
While in Taiwan in 2024, we visited a major food and flour company to trial new uses for Australian Noodle Wheat and Australian Premium Noodle Wheat (APWN).
The company expressed interest in the unique quality features of ANW and APWN for Taiwanese style products like noodles and baked products. When it comes to noodle texture in Taiwan, it is the ‘noodle Q’ that is preferred. ‘Q’, loosely translated, is similar to the Japanese concept of ‘mochi mochi’, which is the unique mix of firmness/softness and chewiness preferred in Japan for udon noodles.
The Taiwan company’s noodle experts were impressed with the very good ‘noodle Q’ of ANW and APWN. AEGIC will continue to work with customers to determine whether there are viable opportunities for ANW and APWN in Asian markets. This project is a co-investment with InterGrain.
AEGIC is an initiative of the Western Australian State Government and Grains Australia.