Wheat quality intelligence: North Asia (new project)

Wheat quality market intelligence: North Asia (new project)

With investment from Grains Australia, AEGIC will work with customers of Australian wheat in China, Japan, Taiwan and Korea to collate objective intelligence on the quality and functionality attributes that customers require from Australian wheat. These insights will help inform Australian industry decision-making on opportunities in these markets.

This project complements AEGIC’s project Wheat quality market intelligence: South East Asia.

The project will combine these findings to allow a cohesive, comprehensive set of recommendations to be made to Grains Australia, Grains Australia Wheat Council and the Australian wheat industry.

Completed (April-June 2025)

• While the project officially commenced in July 2025, we completed initial discussions and surveys with customers in Taiwan, Japan and South Korea in June 2025.
• The initial surveys coincided with AEGIC’s wheat quality seminars in these markets.

Scheduled (July-September 2025)

• We will compile initial results and present these findings to Grains Australia.

If you would like to know more, please contact us