by Professor Ross Kingwell, AEGIC Chief Economist
Diseases of affluence are providing a market opportunity for oats.
There is an adage that “an apple a day keeps the doctor away”. It could be just as true to say that “a daily handful of oats keeps the doctor away” because oats bestow an impressive array of health benefits.
To keep oat growing commercially attractive to Australian producers, AEGIC is developing innovative food products in the hope of broadening oat use in Asia such that oats eventually become incorporated in lunch and dinner meals in various ways. AEGIC sees great value in moving oats beyond breakfast.
InterGrain has embarked on an $11.5 million commercial oat breeding venture to provide new varieties for milling and hay oats, whilst broadening the genetic base of oats to facilitate response to future environmental and market needs.
AEGIC recently released new analysis of the Australian oats industry. Opportunities and risks for the Australian oats industry provides up-to-date oat market insights and provides key recommendations for the industry to help maintain markets and capture future opportunities.
HORIZONS: the AEGIC Economics and Market Insights blog
Expert grains industry analysis and commentary from AEGIC’s Economics and Market Insight Team on a range of big-picture topics that affect Australia’s export grains sector.