Ensuring our customers and their consumers are well serviced and have a positive experience builds trust and makes it more likely they will purchase Australian grain.

We released monthly virtual crop inspection videos in six languages across 12 countries to 2500 international contacts to help customers keep track of the Australian growing season and stay connected with our industry. We delivered 24 webinars and meetings across 9 countries to 1450 people, with many more events planned.

We produced a wealth of videos, technical guides, information packs and a new Indonesia web portal to demonstrate the quality and value of Australian grain to customers.

Reinforcing the fact that consumers prefer Australian wheat for noodles makes it more likely customers will continue to choose our wheat.

We helped customers better understand the benefits and value of Australian wheat for noodles via webinars and meetings. By benchmarking wheat quality from other origins, we continued developing evidence that differentiates Australian wheat from competitor wheat, increasing its value.

Evidence that Australian wheat is an excellent choice for Asian-style baked products including bread, cookies and others expands our wheat into new market segments.

We are helping develop a renewed Australian soft wheat industry by learning about our customers’ quality requirements, enhancing milling and testing methods, and supporting breeding programs. We continue to help customers use more Australian wheat in their baking grists.We are helping capture a greater share of the Asian bread market by evaluating new high performance bread wheat lines.

Evidence that Australian wheat is an excellent choice for Asian-style baked products including bread, cookies and others expands our wheat into new market segments.

We are helping develop a renewed Australian soft wheat industry by learning about our customers’ quality requirements, enhancing milling and testing methods, and supporting breeding programs. We continue to help customers use more Australian wheat in their baking grists.We are helping capture a greater share of the Asian bread market by evaluating new high performance bread wheat lines.

Diversifying markets for Australian malting barley reduces risk and preserves value for Australian growers.

We continued helping to diversify and secure markets for malting barley growers through engagement with markets such as India and Vietnam. We are developing equipment and methods to help users of Australian barley adopt new varieties into their malting systems.

Diversifying markets for Australian malting barley reduces risk and preserves value for Australian growers.

We continued helping to diversify and secure markets for malting barley growers through engagement with markets such as India and Vietnam. We are developing equipment and methods to help users of Australian barley adopt new varieties into their malting systems.

Our insights help the Australian grains industry identify and capture the best opportunities and prepare for challenges in the coming decade.

We released our Wheat 2030 and Barley 2030 reports summarising important markets for Australia and making recommendations to maximise value for the industry.
We supplied industry stakeholders with expert market analysis.